More and more business tasks are being moved into the cloud. And this is a good thing. Not only does it take the strain off in-house IT departments, but it can save time and money too. And video conferencing is just one of the tasks we are seeing take to the cloud.
With increasing confidence in the cloud’s capacity to deliver services and applications, video conferencing as a service (VCaaS) is undergoing something of an evolution. The benefits of video conferencing have been recognised for some time already – reduced travel time, greater productivity, improved international connectivity, and better accessibility. And now, with the rise of video conferencing delivered through the cloud, the benefits just got even better – no infrastructure or maintenance costs, to name but two.
So where does video conferencing fit in the bigger picture? Technology’s impact on business means we are able to contact people on the other side of the world with the click of a button, yet the ability to communicate with someone face to face is still as important as ever. A study conducted by Wainhouse Research demonstrates that response rates, sales and customer loyalty all improve when visual conversations take place. In addition, there is consistent evidence that face-to-face interaction helps increase productivity and motivation amongst remote workers, too.
Of course, video conferencing means that different locations and different time zones don’t have to stand in the way of business success. As companies realise the true potential of such technology they are looking at ways to fully integrate it into other communication channels (such as social media, email, and instant messaging, etc.).
Unfortunately, for many businesses, budget restraints have prevented them from fully embracing the world of video conferencing. Another barrier can be the sheer amount of choice open to businesses. Up until now, the demand for this technology has been there, but hurdles such as these have stopped widespread adoption.
Regrettably, the reputation of video conferencing has taken something of knock from the multitude of free online video call services available. These services were never meant for business use – and their reliability (or lack of it) can cause serious damage to a company’s reputation.
However, all this is changing with the advent of business-centric video conferencing in the cloud. This option allows businesses to take the plunge without the major investment in hardware, infrastructure and network that is required for large deployments.
As well as saving money, cloud-based video conferencing services also mean that businesses do not need the expertise of an in-house team. Instead, they have access to teams of highly trained, highly skilled staff to take the stress out of maintaining the system.
In short, companies that invest in video conferencing technology don’t look back; and cloud services mean that the benefits are open to an even wider audience. Video conferencing is no longer the remit of large corporations, it is being used by businesses of all sizes and from all sectors.
At Videonations we have a range of video conferencing solutions that are designed to fit your business needs. Lifesize, for example, is an end-to-end cloud-based video conference system that creates a truly lifelike experience for all users.
Another affordable and flexible option is StarLeaf. This range of hardware and software video endpoints delivers a true on-demand, anyone-to-anyone solution that makes collaboration a bare-faced pleasure.