Why do businesses continue to deprive their staff of video communication?

I’ve just returned from a great weekend away with friends. We walked the dog in the countryside whilst filling our lungs with the fresh air, cooked a delicious lamb dinner, and of course discussed many topics over copious amount of alcohol.

Why do businesses continue to deprive their staff of video communicationAt some point during the evening the topic of discussion turned to work, as it often does. When discussing my line of work, my friend, an IT Exec who works in a small town in Yorkshire, told me about the video conferencing setup in the main boardroom of the business. He told he had heard how impressive the kit was and how much the Managing Director seems to enjoy using the technology. “Who else utilises the setup?” I asked him. “Oh, only the MD uses it. It’s really only for him to use” he responded.

I wasn’t surprised to hear this as it’s often the way it is when video is restricted to the boardroom. I then went on to tell my friend about the deployment of video comunication across entire organisations in both conference rooms and desktop setups. He fully understood the benefits of further deployment, but he could not see video being rolled out across his place of work anytime soon. “Why?” I asked. “The MD sees video as a corporate tool for high level environments.”

This conversation has led me to re-visit why businesses are depriving their staff of video communication, even after they have invested in the technology.

For those who have adopted video conferencing and restrict its use to the boardroom and for director use only, I suggest re-educating yourself about the benefits of the technology. You are depriving your staff of one the most productive communication tools available in the business world. Whether it’s for internal or external use, video communication technology delivers faster decision making, reduces travel expenditure, and ensures a highly productive workforce.

If you believe:

  • Video is a corporate tool for high level environments

Many still believe video communication is a corporate tool for director level only. This is the belief of diminishers (those who diminish the smarts of their people). Think about the last audio conference call you took part in. Now imagine that conference call being up to 70% more productive. That’s what video delivers. Seeing the facial expressions of all meeting participants results in faster decision making. Allowing employees to use the technology will increase their productivity levels. Now is the time to give employees the tools they need!

  • It would take too long to train all staff on how to use the technology

Historically this is true. Staff would spend hours in training sessions learning how to use the technology. However the latest video equipment is highly intuitive. The user interfaces are as simple as a SmartPhone or Smart TV. If your employees can work a Smartphone or Smart TV they can work video communication technology in a matter of minutes.

There are thousands of organisations expanding video communication across the entire business. You may have the latest in collaborative technology, but if you are depriving your staff of its use you really aren’t getting the most out of your investment.