Why choose Large Format Display over cheaper alternatives?

Professional Large Format Display vs. Consumer Television

Without the technical background, many people would not distinguish between a large format display (LFD) and a consumer television (TV). Outward appearances may seem identical leading them to question how a LFD justifies its significantly higher initial price tag compared to televisions. Nevertheless, it is important not to confuse these two technologies, since their functions and corresponding application areas vary on a huge scale.


Depending on the ambient light, it is necessary to have a minimum brightness level to guarantee enough visibility. Large format displays ensure effortless readability even in challenging circumstances.


Using high-end components, professional LFDs aim to achieve the best possible picture quality without compromise, whilst televisions prioritise competitive consumer pricing over quality.


Reducing the surface reflection is one of the key advantages of LFDs. An anti-glare surface treatment reduces reflection to a minimum and achieves advanced visual conditions even in a bright environment.

Colour accuracy

Professional LFDs often have pre-calibrated factory settings to guarantee accurate colours. Consumer TVs do not have this and could cause colours to look blurry and washed out.

Heat protection and panel lifetime

LFDs are designed to deliver a flawless performance even whilst exposed to the toughest conditions. For uninterrupted operation, heat protection becomes a serious issue. TVs are still facing issues when it comes to image retention. Especially for digital signage where static pictures or symbols are common, it is essential to take measures against “burn-in”.


LFDs can operate up to 24 hours, seven days a week. Televisions are not designed for continuous operation.

Connectivity and remote control

LFDs offer many options to connect the content source to the screen.


To embrace a creative and flexible installation, LFDs usually support portrait orientation in addition to standard landscape orientation. TVs typically support landscape orientation only, thereby limiting their flexibility.

Price and total cost of ownership

Using TVs for professional signage applications will result in constant maintenance and adjustments, whilst professional LFDs will proactively prepare you for any potential issues thus eliminating downtime.

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