Business continuity. It’s something every business needs if it’s going to make it through difficult times and fulfil its obligations to its clients. Video conferencing is a tool that can guarantee business continuity on a number of levels.
If you’ve yet to explore the benefits of video conferencing, read on to find out more.
What is Business Continuity?
Business continuity is the act of keeping your business running when disaster strikes. It could mean running as normal in the event of a natural disaster or a power outage.
It’s minimising disruption and still delivering the same level of service to clients. Video conferencing is a way of being there for your clients when you can’t physically.
What’s the worst that could happen?
Let’s say you don’t have a video conferencing solution. The local area has been partially snowed under and you can’t get to the airport to attend a time sensitive meeting. You can’t rearrange the meeting. The next opening is a few months later, but you know that you can’t wait this long or you risk losing the contract.
This could be a six-figure contract that drives your business to the next level. You can’t make it to the airport and you can’t attend. The client either cancels the contract or gives it to a competitor. You’ve lost out on a huge opportunity when there was another option.
Now let’s repeat the same scenario with video conferencing. You can’t get to the airport and you can’t send anyone to the meeting. Give the client a call and arrange a video conference call instead.
Video conferencing can bring together teams from all over the world. As long as the infrastructure hasn’t been damaged by the disruption, you can do this.
You can have that same meeting from the comfort of your own office. Is it better than a face-to-face meeting? No, but you’ve minimised the disruption and still managed to show the client how you can overcome obstacles.
This isn’t Disaster Recovery
Video conferencing isn’t a part of your disaster recovery solution. Disaster recovery is how to recover from a disaster after you’ve experienced the severe disruption. Video conferencing is designed to stop the disaster from happening in the first place.
Your business continuity plan is supposed to avert disaster by overcoming your troubles and not passing the implications of these disruptions onto clients.
What makes video conferencing an ideal part of any business continuity plan is the cost of the solution. It doesn’t cost a lot of money to implement. Even the smallest business only needs a small amount of money to get started.
As long as you have some sort of camera input and a device with a microphone, plus the Internet, you’re good to go.
It also doesn’t require any real maintenance to uphold. You’ll pay about as much for web hosting as you will for video conferencing.
It’s Easy to Scale
Business continuity strategies have to scale to the size of your business. A lot of companies don’t have these plans because they feel it’s too expensive to have that and a disaster recovery plan.
Video conferencing can be upgraded and downgraded at will. There are a range of different packages available from providers. Packages could include the ability to connect your entire global network of businesses, or just to communicate with your regional office.
Creating Productivity from Nothing
What people often don’t realise is video conferencing is so much more than a business continuity solution. It’s a vehicle for creating productivity from scratch. To give you an idea of how this works, all you have to do is look at the ease of which you can set up video conferences with clients.
Instead of constant face-to-face discussions and long email conversations, a quick invitation for a conference can be set up in a matter of minutes.
It doesn’t have to involve complex logistics. Some businesses have implemented it on a wide scale throughout their companies. Individual designers, for example, might discuss design ideas directly with clients in real-time from their desks as they work.
What Can Happen without Business Continuity?
We’ve discussed why we believe you need video conferencing and a business continuity strategy. Now it’s time to look into what could happen if you don’t have some sort of business continuity solution:
- A loss of clients. You will lose out to competitors who do have effective plans in place.
- Disruption of services to customers. You literally drop off the grid for a while. You could see your customers losing faith in you.
- Without video conferencing, your workforce could be rendered unable to complete their jobs.
Overall, business continuity ensures that whatever life throws at you doesn’t cause your business to collapse. Video conferencing is a tool that can overcome even the most pressing problems.
By utilising powerful business continuity options like this, you’re demonstrating to customers how innovative you are. And this will ultimately pay dividends in the long-term.
Have you read Part 1 of this series?