The video conferencing market

There has been much published recently over the downward trend of the video conferencing market. It was reported during Q1 2013 the video conferencing marketing shrank more than 20% on the previous month.

It appears a contributing factor is the low demand for immersive telepresence solutions. At the same time there has been an 18% increase in demand for cheaper alternatives such as PBX based video systems compared to Q1 2012.

Another notable factor is service providers in the video conferencing industry are seeing a steady uptake of their services at the expense of hardware infrastructure sales. Their services offer all the advantages of expensive infrastructure at a fraction of the cost.

Services that offer interoperability and call management without the need for on-site hardware infrastructure are helping bridge the gap between standards based system users and free desktop tools like Skype and Google Talk. This means video calls can take place irrespective of video client or device.

BlueJeans, a fast growing service provider, recently reported acquiring almost a third of the video conferencing services market over the last two years. Their service eradicates the need for expensive MCU’s (Multipoint Conferencing Units) and delivers video interoperability on a scale like never before seen.

As a result of their success over last two years BlueJeans has developed nearly seventy partners around the world.

Just as BlueJeans have seen a rise in demand for their services, the demand for our managed service at Videonations has increased by more than 300% over the last 18 months. Many of our customers use our manage service every day to conduct high level meetings with partners and colleagues all around the world. It’s fast, simple and hassle free for the client who doesn’t need to worry about causing additional strain on their own IT resources.

Although the market might seem to be shrinking, the use of video continues to grow through service providers, so it’s not all doom and gloom for the video conferencing market. In-fact it’s far from it. As the use of video grows so do the opportunities to further enhance the user-experience.