They say a picture is worth a thousand words. So would that mean a video is worth a thousand pictures? Or a million words? Whimsy aside, users of video conferencing technology would be the first to agree that the power of video is indeed a valuable asset to any business.
As in all industries, businesses within the renewable energy sector constantly have to weigh up their approach to business. In this rapidly-growing sector there is a real need to deliver products and services in a timely, efficient, and sympathetic way.
The renewable energy sector, by definition, has its focus on doing right by the environment. The need for renewable energy is intrinsically linked to the need to protect the world around us. To this end, video conferencing is an obvious addition to any renewable energy business. Video conferencing technology helps the renewable energy sector be as efficient as it is green; here are just a few of the ways it can do that.
No one wants to be involved in a conference call from hell – you know the ones, with no end in sight. Video conferencing ensures that meetings are shorter and more effective. Increased productivity and reduced time-to-market are the two main reasons for businesses adopting video conferencing technology. Having (virtually) face-to-face contact helps speed up the decision-making process and sees projects completed sooner – all helping to meet that ever-increasing demand.
Video conferencing can be invaluable to all businesses by making conversations more meaningful. However, from a renewables point of view, video conferencing goes one step further. Generating green energy from solar and wind sources is just one part of the industry’s role; it also relies on spreading the word about energy efficiency within homes and businesses.
Video conferencing opens up these communication channels. This technology allows businesses to contact a far greater number of companies across the UK (and beyond) to get their message heard. Bringing groups of people together to discuss new ideas and get voices heard is the best way to grow the sector the right way – especially when it’s in high definition.
Taking a collaborative approach to projects is something that all businesses should be doing. Collaboration these days is all about having the right technology in place to ensure everyone is working in unison. Video conferencing makes face-to-face communication natural regardless of distances.
Video conferencing not only allows the user to make a video call but also to share computer screens and work together on projects in real-time. Research has highlighted the need for greater collaboration within the renewables sector – and video conferencing solutions might be just the thing to facilitate that.
One of the main ways video conferencing is used by the renewable energy sector is to reduce travel costs. This is a sector that understands all too well the rising costs (financially and on the environment) that travel brings with it. Of all the travel options, one remains on top – not travelling.
Video conferencing helps businesses run virtual meetings and bring the right people together – wherever they are in the world. And by removing the need to travel, they reduce their carbon footprint, too. Something this sector is constantly striving towards.
Any company looking to add value should look towards the uses and rewards that video conferencing can bring. Here’s a case study from one company benefiting from this technology.
Case study: GE
Part of this global company’s focus is based on wind and solar power generation sources. With offices located around the world, it is essential that all senior executives are fully briefed and working towards a central strategy.
As well as using video conferencing for internal meetings, GE employees use video conferencing as a way of building good relationships with clients in different countries and reducing CO2 emissions in the process.
Mike Boyce is GE’s Global Environment, Health and Safety Manager and part of his role is to assess innovative development projects (such as wind and solar farms). Due to the UK’s planning restrictions, 90% of this work concerns non-UK projects. As a result, Mike travels a lot, with around half of his time spent overseas. To counter-balance this, Mike spends the rest of his time making video conference calls – from his home in Wiltshire to New York, China, Dubai and beyond.
With so much of his job reliant on video calls, Mike knows how important it is to understand the differences in cultures. Language, attitudes, working days and humour are all things that vary around the globe and are often on full show with video conferencing.