The Increasing Benefits of Video Collaboration to the Enterprise

Video collaboration isn’t a brand new concept. The technology has changed the way we collaborate and its capabilities, but the concept is just the same as it always has been. In a bid to get an advantage, modern enterprises are increasing productivity through video conferencing and collaboration.

Video is more of a viable option for collaboration than before because of faster connection speeds and cloud computing. Tablets and smartphones have also played a part in driving growth within this sector.

To show this, a study was conducted by Wainhouse. The study entitled End-User Survey: The ‘Real’ Benefits of Video discovered video conferencing is being employed by more and more enterprises. 5,000 enterprises were asked about whether they used video services. Two-thirds of them said they did. Many of them said they used it across multiple departments, and HR executives revealed it was a useful tool for conducting interviews.

Enterprises have been able to use it to contact candidates across the UK, which is currently experiencing real problems when it comes to the skill gap.

A lot of the enterprises interviewed said video conferencing was necessary for an increasingly knowledgeable clientèle and workforce. It’s not uncommon to see employees regularly employing the use of smartphones and tablets to enhance performance.

We can conclude video streaming accounts for a greater proportion of Internet traffic than ever before.

Has Security Become a Barrier to Uptake?

One of the main reasons why video collaboration hasn’t been taken up en masse is concerns about security. Performance used to be a factor, but better technology has removed this problem. Today, performance isn’t an issue and enterprises of any size can enjoy HD quality transmissions.

Security does remain an issue. Some would say it’s too accessible. With employees having access to video conferencing on portable devices, the potential for leaked information is higher.

There have been a number of solutions proposed to solve this problem. One solution was to implement a number of cloud gateways to allow employees to access a single video network. This was rejected. Another idea rejected was providing a video client employees could download.

There have been multiple obstacles, including an inability to guarantee security and a lack of functionality. These solutions couldn’t offer the business quality standards enterprises would expect.

Matters have changed, however. For example, video conferencing has become more agile. Employees can now access video collaboration through a web browser on their personal devices. They can do this no matter where they are. In this case, employees connect to a secure video network on the cloud. They can use a full range of enterprise features when they’re inside the network.

Skype also does this, but the difference between these consumer options and enterprise grade video conferencing solutions is the secure URL. A secure URL provides a huge boost to security and allows clients and employees to collaborate with confidence.

Customised Solutions

One of the main benefits of video collaboration is the option to install a bespoke solution. It depends on the video vendor in question, but the majority of the top vendors have tailor-made solutions for specific industries.

You might not think this is important, but it is. Let’s look at the legal and healthcare industries as an example. They have to adhere to strict regulations on the transmission of information. In this case, the vendor would use systems integrators to make sure the new video collaboration system isn’t breaking any laws.

And it’s not just industries with tailor-made solutions. Organisations that have specific needs are able to request features unique to their enterprises and the needs of their clients. You don’t get this with consumer video solutions, like Google Talk and Skype.

Cutting Costs and Cutting Travel

There are obvious benefits to productivity. It’s always going to be more productive to be able to bring up a client on the screen in a matter of minutes. What video conferencing has also done is reduce costs by eliminating all non-essential travel. It’s no longer necessary to sit around a table and talk. This can be done from the comfort of your own office.

Conservative estimates predict companies will spend about £600 on business travel per employee. This doesn’t apply whenever an enterprise decides to install a comprehensive video conferencing solution.

With modern enterprises of any size being able to take advantage of these savings, it’s expected to increase competition. It allows competitors to gain an edge, and this naturally drives up standards through market forces. It’s no longer about an enterprise succeeding just because they can allocate additional funding for business travel.

Choose the right service provider and receive a complete solutions package. Your video conferencing solution will be agile, perform at a high level, and will maintain a high level of security. By establishing a strong communications and collaboration network, you can ensure growth for your company in the future.