Digital menus and maps are becoming popular around the business world, and with good reason. They have helped thousands of businesses improve their customer experience, and increase their bottom line. Here are just a few of the features and benefits that come from incorporating this technology into your business.
- Digital menu boards help increase the average order value at point of sales, because they enable businesses to display dynamic content to customers.
- They help business automate content based on time of the day and customer profiles.
- Digital maps allow people to find their way around locations and also facilitate the display of in-house messages and promotions.
- Offers can be remotely controlled, allowing specials to be displayed by location, and even on just a select few screens.
- Digital menus now have excellent templates and content creation tools making implementation easier than ever before.
- Research shows that digital menus encourage customers to come back more regularly, due to the dynamic personalised promotional messages.
- Digital menu boards reduce personnel costs and help a great deal in automating the ordering process in diverse environments.
- During non-customer facing hours the interactive touchscreens of digital menus can be used to streamline staff training and menu education.
- The screens can also serve as entertainment portals, providing dynamic content streaming channels for the pleasure of customers.
Let’s now take a look at how some very different businesses have embraced digital menus and maps and how they have benefited.
Marwell Zoo, Hampshire, UK
Marwell Zoo is a beautiful zoo and registered charity that sits on 140-acres of land in Hampshire. It is home to over 170 exotic and endangered species. Add to this the beautiful landscaped surroundings and it is obvious why tens of thousands of people visit year after year.
As a high footfall venue, Marwell Zoo needed more interactive ways to communicate with their visitors. Their preferred former means of communication was print media but this was very limiting and rarely got messages across to visitors. They therefore decided to invest in digital menus and maps.
The solution they settled for was the Digital Way Finding Solution from Harp Visual. This is an industry leading IP66 rated touch enclosure. It was combined with a high-bright commercial grade panel from Samsung, and the ONELAN digital signage content management platform. All of these were put together in a cleverly designed timber framework.
With these digital maps in place it became significantly easier for users to explore the park, touch and swipe into animal screens and discover interesting information about them. Marwell also uses the displays to communicate upcoming events, how to become a registered member of the Zoo, information on talks around the park, general information on where to eat, and the locations of the various facilities.
The content for the map is updated remotely by the in-house marketing team, and the tools deployed offer them the flexibility they need to engage with visitors and communicate important information in a simple, yet effective manner.
PlayFootball is a business that operates 13 new generation small sided football centres. The company is accredited by the FA for small sided football brands. Each of the 13 centres receive more than 2,500 individual player visits each week, totaling over 30,000 visits per week or 1.5 million plus visits per year.
The company needed to transform their methods of communication with customers, and embraced digital menus as the solution. They were looking for a way to easily deliver brand offers to customers, and cross-promote offers from their key partners. They also needed a solution that would display live sport and other scheduled content.
The solution they embraced was ONELAN digital signage, which is also able to accept input from external HD sources like a Sky HD TV Box. This allowed them to achieve their communication goals and made it easy to schedule different content for different times of the day, play unique content at different locations on the premises, and switch seamlessly between company messages and partner messages.
All of this is controlled from a central point in the company’s media office.
Liverpool FC is undoubtedly one of the biggest clubs in England, and to maintain that status they refurbished the restaurant and bar at their ground with digital menu boards and Epos systems.
These significantly reduced the time taken to cater for customers and made the ordering process fun and quick. The boards also stream scheduled content at intervals, and present club information and partnership messages to customers as they enjoy their meals.
McDonald’s Restaurant UK
Unquestionably one of the biggest and well-respected names on the high street, McDonald’s has over 1600 restaurants spread all over the UK, both brand-owned and franchise.
In a bid to improve the customer experience through better communication and engagement, they embraced the digital menu revolution.
This gave customers in McDonald’s restaurants a whole new experience, taking customer satisfaction to a new level. It also benefited the company immensely by increasing the average net spend, and increasing revenue from partnerships. In a fast paced business digital menus have made every transaction that bit smoother, and every queue that bit faster.
The overwhelming majority of businesses use digital signage to enhance the customer experience through engaging and more transparent communication. In a world increasingly driven by instant gratification it is the businesses that connect with their customers fastest and most fully that can succeed. As more companies choose digital solutions to display dynamic content those that don’t will be left behind.