Applications of Digital Signage in Education

Digital signage uptake is surging in schools, colleges and universities across the globe. By using this relatively new technology educational establishments are increasing their efficiency and productivity, whilst engaging students through a medium that motivates them.

There are many different ways to apply digital media signage in the educational sector. This article is going to look at four very different schools and capture how they have used digital media do help enhance their educational processes, and really connect with their students. It seems that our young people are always at the head of every technological wave. Bringing new technologies onto the campus can benefit a school in multiple ways. Digital signage has even been shown to increase attendance. Read on to find out about some of the ways that schools are taking advantage of this technology, and the impact it is having.


Stamford Endowed Schools
Stamford Endowed Schools has implemented a digital media signage solution that looks basic compared with many out there. They have a fairly run of the mill system that transfers information, such as announcements and news stories, across campus screens.

The reason this school makes the list is that they deliberately chose a solution that was easily accessible for everyone. They went for simplicity. This system is focused upon ease of use for staff members, some of whom may not be particularly technically inclined. Every school is connected to the system, and staff can, depending on the message, choose to either broadcast information at their location alone, or across all of the locations. The system has enabled engagement of both staff and students and greater information flow, bringing a sense of a unified culture and purpose. They have shown that even simple solutions can have a big impact.

Bridgewater College
Bridgewater College is using digital media in more than one way.

Around their campus they have implemented a digital signage system to inform students about news, achievements, and events in real time. There are eleven screens spread out through their four campuses, and each screen can be programmed with information that is relevant to the particular area of the school. For example, when students view the screen in the business department it will often show a news story about a student success from within their own department. There is also the ability to view these messages and stories across an array of mobile devices, across all of the major operating systems. Students can easily stay up to date with the latest information from the school.

The college has become very proactive in their use of digital media. Video based lessons are recorded and shown on digital signage. They have even enlisted the help of an on demand video web service that allows students and faculty access to content on their video server at the touch of a button. This is available on most devices so students can access learning material wherever they are.

The other key role for which digital media is applied at Bridgewater is for in house ‘television’ updates. With their newly implemented television systems they can now send information to students on any signage on the network, regardless of the channel it is tuned to. This is a great way to send emergency news out to the entire campus, and provide regular updates on daily activities of interest.

St. Joseph Catholic College
This college decided to implement their digital media in a very trendy way. They started with the standard route of adding digital signs and boards across the campus to display information throughout the day. These signs can be accessed by multiple devices, and multiple people, so they have the ability to get diverse messages out through the same medium. They have also used the technology to enhance their Twitter brand; a social media angle that really speaks to the younger generation. Students and staff members can broadcast messages across hundreds of mobile devices, on a range of platforms, and also on the digital signage.

The ‘main attraction’ at the college is their four high definition monitors on a single wall. It looks impressive and really supports the college’s marketing efforts when new visitors come for a look around. It creates a great impression.

The college has made a strong investment in communications throughout their campus, and are receiving excellent feedback from students and staff alike. Growing numbers of students suggest that digital signage has been an investment that is paying off.

Hastings Academy
Hastings Academy has implemented a system which has different uses depending on the time of day. To start with they have a main video area in both their school and the sister school of St Leonard which gives news and updates to students about each school. These updates are in sync with various other screens positioned in strategic, high footfall locations, such as stairwells. These screens keep the students and staff up to date, and also offer them a glimpse of what is going on at each location.

The really interesting area of functionality for these screens is what happens when classes are over. The main video wall in each school acts as a type of video conferencing system after classes finish for the day. This enables students and staff from the two schools to meet and do a multitude of useful activities after school hours. These range from one on one meetings between teachers and students, to meetings for extracurricular activities and sports clubs. This is an example of where technology can really enhance the learning environment, and transcend the limitations imposed by distance between learning establishments.

Flexible Technology with Real Benefits
These are four very different schools, with different goals for their digital signage solutions. Some have not only gone the traditional route of broadcasting information campus wide, they have also stretched their vision to use the technology to enhance the educational process. There are schools all over the country that are using digital to facilitate better communication and interaction. The technology can increase student engagement, improve information flow, and create a stronger, more unified culture. It is quickly becoming the norm in educational establishments.