The world of exhibitions has changed dramatically over the years. The footfall of some conferences is incredible. With so many people going to exhibitions it becomes more key than ever for exhibitors to capture the attention and then the imagination of prospective customers.
Digital signage and AV technology have therefore become an integral part of exhibition strategy in many of the most competitive sectors in the world. In this piece we look at how technology has been used in exhibits in recent years.
By the end of this piece you will understand just how powerful a tool AV technology can be in enhancing exhibition success. In today’s business world you have to stand out, and with the technology used the exhibitors and displays below impressed in a big way.
Farnborough International Airshow (FIA)
The air and defence industry pulls in a massive £18 billion a year. It is therefore not surprising that, each year, the organisers of the International Airshow put in a lot of work to present an exhibition that is both captivating and awe inspiring.
In the Airshow this year, over 205 exhibition stands were designed with AV screens of various sizes. The smallest size was 22in, and the largest was a whopping 95in. Large video-walls, touch screen kiosks, faceted video walls and interactive touchscreens were all deployed to enhance the visitor experience, and draw attention to products and services.
With hardware additions from the host AV company, the organisers created an interactive gesture-only system making it easy for standard screens to be turned into interactive demo areas. This was the first deployment of such technology in the history of the exhibition. Interactive transparent screens, ranging in size from 22in to 42in, were also added to further enhance the experience. With this technology, it was easy for visitors at the event to enjoy an in-depth perspective of the products on offer. With the intuitive touchscreen solutions, it was easy to see expanded product specifications, views, and generally get a more complete picture of what the exhibitors had to offer.
One of the main AV attractions at the show was the high resolution modular P3 HD LED system, which was installed in the media centre. The interlocking 500mm x 500mm panels meant the system was able to overcome the ambient light challenges of the location, whilst delivering bright and vibrant high resolution still and moving images. Viewers were able to enjoy live flying displays, and organisers were able to screen sponsorship programmes and remind viewers about upcoming events.
All of this contributed to the success of the Airshow. To smooth the integration of the Airshow technology host installations were controlled from one hub.
Westfield London and Westfield Stratford City Fashion Show
The organisers of this fashion show were focused on showing visitors what they think the future of fashion should be. It was a case of demonstrating a seamless interaction between fashion shopping and the digital world.
The exhibition venue already had two 103in multitouch overlays, but the organisers wanted a solution that would make it possible for visitors to view and interact with items that were available within the fashion stores. A solution was devised to enable visitors to select and share items that grabbed their attention on through their social media platforms.
To achieve this, the 103in multitouch overlays were combined with 103in Panasonic screens and a 32 point touch was designed to make it easy for several users to operate the screens simultaneously. A glass solution was also deployed to ensure that the sensitive overlay remained protected, while retaining a sleek and beautiful finish.
National Geographic, 125th Birthday Celebration
Undoubtedly one of the world’s biggest not for profit scientific and educational organisations, National Geographic needs no further introduction. They celebrated 125 years in existence this year and marked this with an exhibition at the National Geographic Museum in Washington, DC.
In a bid to present some of their best works on nature, by some of their best scientists and photographers, they used an LCD video-wall, a variety of touch screen walls controlled by laser discs, a 3-projector seamless widescreen intro theatre, an interactive globe theatre with a 6ft by 8ft screen on either side, and a 16-screen monitor wall. The result was immense; an experience that covered video, pictures, statistics, graphs and projections in the best way technology has to offer.
The seats in the theatre (72 of them), were fitted with consoles to allow question and answer interactivity. The console technology made it easy for the inputs to be collated and projected on the screens.
These are some of the ways AV technology has been brought to exhibitions and exhibits around the world. The technology available today facilitates tremendous interaction, and an AV experience that would have been un-imaginable just a few years ago.